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Scheinbaum, A. et al. (2017). Future developments in IMC: why e-mail with video trumps text-only e-mails for brands. European journal of marketing. pp. 627-645. [Online].
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Scheinbaum, A. et al. (2017). Future developments in IMC: why e-mail with video trumps text-only e-mails for brands. European journal of marketing. pp. 627-645. [Online].