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HARVARD Citation
Hühn, A. et al. (2017). Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value. Computers in human behavior. pp. 659-668. [Online].
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Hühn, A. et al. (2017). Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value. Computers in human behavior. pp. 659-668. [Online].