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HARVARD Citation
Byun, K. et al. (2017). An examination of innovative consumers' playfulness on their pre-ordering behavior. Journal of consumer marketing. 34 (3), pp. 226-240. [Online].
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Byun, K. et al. (2017). An examination of innovative consumers' playfulness on their pre-ordering behavior. Journal of consumer marketing. 34 (3), pp. 226-240. [Online].