Cite
HARVARD Citation
Ding, Y. et al. (2017). The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms. Nankai business review international. 8 (2), pp. 158-173. [Online].
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Ding, Y. et al. (2017). The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms. Nankai business review international. 8 (2), pp. 158-173. [Online].