Cite
HARVARD Citation
Wen, J. et al. (2017). Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism. Journal of interactive advertising. 17 (1), pp. 28-40. [Online].
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Wen, J. et al. (2017). Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism. Journal of interactive advertising. 17 (1), pp. 28-40. [Online].