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HARVARD Citation
Butt, M. et al. (2017). Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach. Business strategy and the environment. pp. 507-520. [Online].
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Butt, M. et al. (2017). Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach. Business strategy and the environment. pp. 507-520. [Online].