A comparative assessment of destination image, travel risk perceptions and travel intention by young travellers across three ASEAN countries: a study of German students. Issue 6 (3rd June 2017)

• Record Type: Journal Article
• Authors: Promsivapallop, Pornpisanu; Kannaovakun, Prathana
• Is Part Of: Asia Pacific journal of tourism research. Volume 22:Issue 6(2017)
• Page Start: 634
• Page End: 650
• Publication Date: 2017-06-03
• Subjects: Destination image -- travel risk -- tourist role -- travel intention -- ASEAN -- young travellers; Tourism -- Asia -- Periodicals; Tourism -- Pacific Area -- Periodicals; 338.4791504429
• DOI: 10.1080/10941665.2017.1308391
• Languages: English
• ISSNs: 1094-1665

Abstract

ABSTRACT: This paper seeks to offer a comparative assessment of destination image and travel risk as perceived by young German travellers across three ASEAN countries, namely Singapore, Thailand and Vietnam. In addition, effects of destination image and travel risk perception on intention to visit are evaluated. The results are drawn based on an online survey of 281 German university students who have recently travelled long-haul, each offering their perceptions of the three countries for analysis. It was found that destination image and travel risk perceptions vary across the studied destinations. Furthermore, destination image factors are discovered to display much stronger relationships with travel intention than the risk factors. The results reveal that travel risk perceptions only had some influence on visit intentions in Vietnam, which is perceived to have higher degrees of risk. Moreover, the relationship between tourist role and destination choice was confirmed.