Dynamic Spirals Put to Test: An Agent‐Based Model of Reinforcing Spirals Between Selective Exposure, Interpersonal Networks, and Attitude Polarization. (13th March 2017)

• Record Type: Journal Article
• Authors: Song, Hyunjin; Boomgaarden, Hajo G.
• Is Part Of: Journal of communication. Volume 67:Number 2(2017:Apr.)
• Page Start: 256
• Page End: 281
• Publication Date: 2017-03-13
• Subjects: Partisan Selective Exposure -- Attitude Polarization -- Interpersonal Discussion Network -- Mutually Reinforcing Spiral Model -- Agent‐Based Modeling Simulation; Communication -- Periodicals; Communication and traffic -- Periodicals; Information theory -- Periodicals; Mass media -- Periodicals; 302.2
• DOI: 10.1111/jcom.12288
• Languages: English
• ISSNs: 0021-9916

Abstract

Abstract : Within the context of partisan selective exposure and attitude polarization, this study investigates a mutually reinforcing spiral model, aiming to clarify mechanisms and boundary conditions that affect spiral processes—interpersonal agreement and disagreement, and the ebb and flow of message receptions. Utilizing agent‐based modeling (ABM) simulations, the study formally models endogenous dynamics of cumulative processes and its reciprocal effect of media choice behavior over extended periods of time. Our results suggest that interpersonal discussion networks, in conjunction with election contexts, condition the reciprocal effect of selective media exposure and its attitudinal consequences. Methodologically, results also highlight the analytical utility of computational social science approaches in overcoming the limitations of typical experimental and observations studies.