Ancillary academia: video shorts and the production of university paratexts. Issue 2 (15th March 2017)
- Record Type:
- Journal Article
- Title:
- Ancillary academia: video shorts and the production of university paratexts. Issue 2 (15th March 2017)
- Main Title:
- Ancillary academia: video shorts and the production of university paratexts
- Authors:
- Grainge, Paul
- Abstract:
- ABSTRACT: This article considers the production of media paratexts beyond the bounds of the entertainment industry. Specifically, it examines the development of video content strategy by universities, and the paratextual function that video shorts serve in the construction of institutional identity. Taking a production studies approach, the article expands the scope of paratextual analysis by exploring the development of video content by university marketers, and the role of promotional intermediaries in selling video expertise to the education market.
- Is Part Of:
- Critical studies in media communication. Volume 34:Issue 2(2017)
- Journal:
- Critical studies in media communication
- Issue:
- Volume 34:Issue 2(2017)
- Issue Display:
- Volume 34, Issue 2 (2017)
- Year:
- 2017
- Volume:
- 34
- Issue:
- 2
- Issue Sort Value:
- 2017-0034-0002-0000
- Page Start:
- 184
- Page End:
- 192
- Publication Date:
- 2017-03-15
- Subjects:
- Intermediaries -- production studies -- university paratexts -- video content marketing
Mass media -- Periodicals
302.2305 - Journal URLs:
- http://www.tandfonline.com/ ↗
- DOI:
- 10.1080/15295036.2017.1286024 ↗
- Languages:
- English
- ISSNs:
- 1529-5036
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 3487.488100
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 2506.xml