Cite
HARVARD Citation
Ko, Y. et al. (2017). Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship. Journal of consumer behaviour. 16 (2), pp. 176-186. [Online].
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Ko, Y. et al. (2017). Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship. Journal of consumer behaviour. 16 (2), pp. 176-186. [Online].