Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products. (August 2017)

• Record Type: Journal Article
• Authors: Yin, Cheng-Yue; Poon, Patrick; Su, Jing-Lei
• Is Part Of: Tourism management. Volume 61(2017)
• Page Start: 263
• Page End: 274
• Publication Date: 2017-08
• Subjects: Autobiographical memory -- Product-destination congruity -- Destination attachment -- Purchase intentions; Tourism -- Periodicals; 338.4791
• DOI: 10.1016/j.tourman.2017.02.014
• Languages: English
• ISSNs: 0261-5177

Abstract

Abstract: When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed. Highlights: Investigate tourists' purchase behaviors toward destination products after the travel. Autobiographical memory evocation facilitates tourists' purchase intentions toward destination products after the travel. The role of product-destination congruity, travel satisfaction, evoked pleasure and destination attachment. A conceptual model was developed and empirical tested.