Visualizing Qualitative Data in Evaluation Research. Issue 139 (18th September 2013)

• Record Type: Journal Article
• Authors: Henderson, Stuart; Segal, Eden H.
• Other Names: Azzam Tarek sponsoringEditor.; Evergreen Stephanie sponsoringEditor.
• Is Part Of: New directions for evaluation. Issue 139(2013)
• Page Start: 53
• Page End: 71
• Publication Date: 2013-09-18
• Subjects: Evaluation research (Social action programs) -- Periodicals; 361.61072
• DOI: 10.1002/ev.20067
• Languages: English
• ISSNs: 1097-6736

Abstract

Abstract: This chapter introduces data visualization techniques for qualitative data. These techniques can be used in most stages of evaluations, including early planning and design, data analysis, and reporting. Qualitative data visualization can also be used in different approaches to evaluation, for instance, traditional process and summative, developmental, utilization, participatory, and mixed‐methods evaluations. The authors first describe a conceptual framework for understanding the different types of qualitative data visualizations before providing examples of visualizations in various evaluation contexts. The chapter concludes with a discussion of challenges or issues evaluators should consider when visualizing qualitative data. © Wiley Periodicals, Inc., and the American Evaluation Association.