An examination of an e-authentication service as an intervention in e-mail risk perception. Issue 1 (2nd January 2017)

• Record Type: Journal Article
• Authors: Chen, Rui; Wang, Jingguo; Herath, Tejaswini; Rao, H. R.
• Is Part Of: Journal of information privacy & security. Volume 13:Issue 1(2017)
• Page Start: 2
• Page End: 16
• Publication Date: 2017-01-02
• Subjects: Privacy, Right of -- Periodicals; Data protection -- Periodicals; Computer security -- Periodicals; Computer security; Data protection; Privacy, Right of; Periodicals; 005.8
• DOI: 10.1080/15536548.2016.1257681
• Languages: English
• ISSNs: 1553-6548

Abstract

ABSTRACT: In this article, we develop a three-stage study to examine the role of an e-mail authentication and identification service (eATS) intervention in affecting end-user e-mail risk perceptions. We deploy the eATS and find that it reduces users' risk perception. Pre-intervention risk perception is found to be positively associated with user perception of the e-authentication service's usefulness. Moreover, perceived usefulness of the service negatively relates to e-mail risk perception in the post-use stage. Finally, privacy concerns related to the e-authentication service dilute this relationship between usefulness of service and e-mail risk perception reduction.