Dominant logics and the manager's role in university business incubators. Issue 2 (6th March 2017)

• Record Type: Journal Article
• Authors: Redondo, María; Camarero, Carmen
• Is Part Of: Journal of business & industrial marketing. Volume 32:Issue 2(2017)
• Page Start: 282
• Page End: 294
• Publication Date: 2017-03-06
• Subjects: Institutional logic approach -- University business incubators; Industrial marketing -- Periodicals; 658.804
• DOI: 10.1108/JBIM-01-2016-0018
• Languages: English
• ISSNs: 0885-8624

Abstract

Abstract : Purpose: This paper aims to investigate the role of university business incubator managers as drivers of the training and advice given to academic incubatees. Based on the institutional logics approach, the current paper proposes that the dominant logic, academic versus commercial, determines the degree of emphasis on personal assistance, business assistance and networking training. Design/methodology/approach: To test the proposed hypotheses, data were collected from 93 incubation programmes from Spanish and Dutch universities through questionnaires addressed to their respective managers, as well as clients. Findings: The results indicate that the greater the managers' experience in the business and entrepreneurial world, the greater the fostering of personal and business assistance and networking activities in the incubator. Managers lacking an entrepreneurial profile weaken incubatee access to other business networks and prove less efficient in business training. Originality/value: This research makes a contribution to the study of university incubatees, showing that managers can be involved in different institutional logics, whether they be academic or commercial, and that the dominant logic determines the activities promoted and, consequently, the success of the incubation process. Business and entrepreneurial experience is key to instilling business logic in incubatees together with the training and assistance they require.