You Can't Do That! A Case Study of Rural and Urban Media Entrepreneur Experience. Issue 1 (2nd January 2017)

• Record Type: Journal Article
• Authors: Price Schultz, Cindy J.; Jones, Myrtle
• Is Part Of: JMM. Volume 19:Issue 1(2017)
• Page Start: 11
• Page End: 28
• Publication Date: 2017-01-02
• Subjects: Mass media -- Management -- Periodicals; 302.23068
• DOI: 10.1080/14241277.2016.1274994
• Languages: English
• ISSNs: 1424-1277

Abstract

ABSTRACT: Media researchers have called for new business models that could be the salvation of news. This article builds on case studies of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. The theory of the creative class has argued that location is important for entrepreneurial behavior, but it is too one-dimensional to capture context dimensions in more detail. These two cases are polar opposites and represent different contexts, yet both are successful, calling for more cautiousness in interpreting statistical probabilities for entrepreneurship policy or support.