Tick Tock, Tick Tock! An Experimental Study on the Time Pressure Effect on Omission Neglect. Issue 5 (19th October 2016)

• Record Type: Journal Article
• Authors: do Prado, Rejane Alexandrina Domingues Pereira; Lopes, Evandro Luiz
• Is Part Of: Journal of international consumer marketing. Volume 28:Issue 5(2016)
• Page Start: 332
• Page End: 346
• Publication Date: 2016-10-19
• Subjects: Consumer behavior -- omission neglect -- pressure time -- salience; Marketing research -- Periodicals; Foreign trade promotion -- Periodicals; 658.8405
• DOI: 10.1080/08961530.2016.1200508
• Languages: English
• ISSNs: 0896-1530

Abstract

ABSTRACT: The term omission negligence comprises consumer insensitivity in the absence of information such as product characteristics, quality, and choices, among other factors. This phenomenon has been researched in various contexts. However, to date, no studies were found that examined time pressure effects on omission neglect. This lack of research gives relevance to this study, for the individual who does not recognize the omission of information in the purchase decision process, notably the evaluation of alternatives, may make consumption errors of higher or lower degrees. Also, considering that time pressure is a factor that can impair the quality of decisions, we sought to identify the time pressure effect on the negligence of omission of information. The results obtained allowed the identification of the time pressure effect on information omission neglect, no congruence between subjective and objective expertise, and also identified that omission salience cancels the effect of time pressure.