Competitiveness attributes of a medical tourism destination: The case of South Korea with importance-performance analysis. Issue 4 (4th May 2017)

• Record Type: Journal Article
• Authors: Junio, Maria Michelle V.; Kim, Jae H.; Lee, Timothy J.
• Is Part Of: Journal of travel & tourism marketing. Volume 34:Issue 4(2017)
• Page Start: 444
• Page End: 460
• Publication Date: 2017-05-04
• Subjects: Medical treatments and services -- destination attributes -- medical tourism -- IPA -- South Korea; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2016.1182454
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: This study aims to explore the importance and performance of medical tourism destination competitiveness (TDC). The aims were achieved by collecting empirical data on the perceptions of stakeholders in the medical tourism industry in South Korea. Results from the importance–performance analysis (IPA) revealed that medical TDC is primarily influenced by medical treatments and services, destination attributes, and tourism-specific factors. This study not only enhances tourism literature, but also contributes significantly to the existing literature on competitiveness. The study provides useful marketing insights for medical tourism suppliers in South Korea and countries in similar situations with the relevant industry.