Increasing Student Interest and Engagement with Business Cases by Turning Them into Consulting Exercises1. (3rd October 2013)

• Record Type: Journal Article
• Authors: Erzurumlu, S. Sinan; Rollag, Keith
• Is Part Of: Decision sciences journal of innovative education. Volume 11:Number 4(2013:Oct.)
• Page Start: 359
• Page End: 381
• Publication Date: 2013-10-03
• Subjects: Active Learning -- Case Study -- Case Teaching Method -- Experiential Exercise -- and Role Playing; Business education -- Periodicals; 658.00711
• DOI: 10.1111/dsji.12019
• Languages: English
• ISSNs: 1540-4595

Abstract

ABSTRACT: How can you get undergraduate students more interested and engaged with business cases? Instead of using the traditional case teaching format, turn the case into a consulting exercise. Give students only the managerial dilemma and some starting information, form them into consulting teams, and then have each team requests additional case information by submitting a restricted number of questions. Through successive rounds, teams will gather enough information and data to analyze the situation and develop a set of recommendations. This approach transforms case‐based learning from a passive analysis of case details to an active process of discovery through smart questioning.