Cite
HARVARD Citation
Coker, B. (2017). The ineffectiveness of counterclaim advertising for increasing consumer sentiment. Journal of consumer behaviour. 16 (1), pp. 34-41. [Online].
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Coker, B. (2017). The ineffectiveness of counterclaim advertising for increasing consumer sentiment. Journal of consumer behaviour. 16 (1), pp. 34-41. [Online].