Knowledge construction by users: A content analysis framework and a knowledge construction process model for virtual product user communities. Issue 2 (13th March 2017)

• Record Type: Journal Article
• Authors: Li, Xuguang; Cox, Andrew; Ford, Nigel
• Is Part Of: Journal of documentation. Volume 73:Issue 2(2017)
• Page Start: 284
• Page End: 304
• Publication Date: 2017-03-13
• Subjects: Communities -- Knowledge processes -- Virtual communities -- Problem solving -- Knowledge construction -- User knowledge construction; Documentation -- Periodicals; Library science -- Periodicals; 025
• DOI: 10.1108/JD-05-2016-0060
• Languages: English
• ISSNs: 0022-0418

Abstract

Abstract : Purpose: The purpose of this paper is to develop a content analysis framework and from that derive a process model of knowledge construction in the context of virtual product user communities, organization sponsored online forums where product users collaboratively construct knowledge to solve their technical problems. Design/methodology/approach: The study is based on a deductive and qualitative content analysis of discussion threads about solving technical problems selected from a series of virtual product user communities. Data are complemented with thematic analysis of interviews with forum members. Findings: The research develops a content analysis framework for knowledge construction. It is based on a combination of existing codes derived from frameworks developed for computer-supported collaborative learning and new categories identified from the data. Analysis using this framework allows the authors to propose a knowledge construction process model showing how these elements are organized around a typical "trial and error" knowledge construction strategy. Practical implications: The research makes suggestions about organizations' management of knowledge activities in virtual product user communities, including moderators' roles in facilitation. Originality/value: The paper outlines a new framework for analysing knowledge activities where there is a low level of critical thinking and a model of knowledge construction by trial and error. The new framework and model can be applied in other similar contexts.