Listenership of Farmers' Digest Radio Program on Joy FM (96.5), Otukpo, Benue State, Nigeria. Issue 1 (2nd January 2017)
- Record Type:
- Journal Article
- Title:
- Listenership of Farmers' Digest Radio Program on Joy FM (96.5), Otukpo, Benue State, Nigeria. Issue 1 (2nd January 2017)
- Main Title:
- Listenership of Farmers' Digest Radio Program on Joy FM (96.5), Otukpo, Benue State, Nigeria
- Authors:
- Badiru, Idris Olabode
Ladigbolu, Temitope Adejoju
Bodaga, Thaddeus - Abstract:
- ABSTRACT: The study investigated listenership of the Farmers' Digest radio program on Joy FM (96.5) in Otukpo, Benue State, Nigeria. A questionnaire was used to collect data on listenership of Farmers' Digest, preferred segment, listeners' perception, and factors limiting listenership of the program from 150 respondents. Farmers' Digest enjoyed wide listenership (56.3%) and a favorable perception (74.4%). Discussion ( M = 1.79) was the most preferred segment and irregular supply of electricity ( M = 1.64) was the most limiting listenership factor. Perception was significantly related to program listenership ( r = .484). The program design should be sustained, while identified constraining factors should be mitigated for enhanced listenership.
- Is Part Of:
- Journal of agricultural & food information. Volume 18:Issue 1(2017)
- Journal:
- Journal of agricultural & food information
- Issue:
- Volume 18:Issue 1(2017)
- Issue Display:
- Volume 18, Issue 1 (2017)
- Year:
- 2017
- Volume:
- 18
- Issue:
- 1
- Issue Sort Value:
- 2017-0018-0001-0000
- Page Start:
- 44
- Page End:
- 52
- Publication Date:
- 2017-01-02
- Subjects:
- radio broadcast -- listenership -- Farmers' Digest radio program -- preferred segment -- listenership index
Agriculture -- Information services -- Periodicals
Food -- Information services -- Periodicals
Agriculture -- Information resources -- Periodicals
Food -- Information resources -- Periodicals
Communication in agriculture -- Periodicals
026.6305 - Journal URLs:
- http://www.haworthpress.com/store/product.asp?sku=j108 ↗
http://www.informaworld.com/openurl?genre=journal&issn=1049-6505 ↗
http://www.tandfonline.com/toc/wafi20/current ↗
http://www.tandfonline.com/ ↗
http://firstsearch.oclc.org ↗ - DOI:
- 10.1080/10496505.2016.1251322 ↗
- Languages:
- English
- ISSNs:
- 1049-6505
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 4920.050000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 53.xml