New development: Fundraising in UK charities—stepping back from the abyss. Issue 3 (16th April 2017)

• Record Type: Journal Article
• Authors: Hind, Andrew
• Is Part Of: Public money & management. Volume 37:Issue 3(2017)
• Page Start: 205
• Page End: 210
• Publication Date: 2017-04-16
• Subjects: Charity fundraising -- charity regulation -- public trust in charities; Finance, Public -- Great Britain -- Periodicals; Great Britain -- Economic policy -- 1945-1964 -- Periodicals; 336.005
• DOI: 10.1080/09540962.2017.1282238
• Languages: English
• ISSNs: 0954-0962

Abstract

Abstract : Fundraising techniques used by charities can enhance or diminish public trust. The dangers of questionable and over-aggressive fundraising practices are very real. In particular, in the UK, the 'Olive Cooke affair' in 2015 triggered a highlevel examination of fairly widespread dubious practices. In this article, the reflections of a key actor on the events surrounding the affair, and subsequent fallout, are examined. It is argued that this whole saga has the potential to encourage the development of a charity sector that is more trusted by the public; a sector that has stepped back from the abyss.