Children's eye‐fixations on google search results. Issue 1 (27th December 2016)

• Record Type: Journal Article
• Authors: Bilal, Dania; Gwizdka, Jacek
• Is Part Of: Proceedings of the Association for Information Science and Technology. Volume 53:Issue 1(2016)
• Page Start: 1
• Page End: 6
• Publication Date: 2016-12-27
• Subjects: Children -- Information Search -- Search Engines -- Google -- SERPs -- Snippets -- Reading -- Eye‐tracking -- Search Tasks; Information science -- Congresses; Information technology -- Congresses; Information science; Information technology; Conference papers and proceedings; 020
• DOI: 10.1002/pra2.2016.14505301089
• Languages: English
• ISSNs: 2373-9231

Abstract

ABSTRACT: We investigate how children in grades 6 and 8 (ages 11 and 13, respectively) read search engine results pages (SERPs) in the context of searching Google. We use eye‐tracking to detect children's reading of SERPs, and the effect of grade level and task type on reading behaviors and interactions. We have created a web search interface that retrieved data in the background from Google search engine. Preliminary findings show a significant difference in the number of reading fixations by grade level. Grade level or age had a more significant effect on reading behaviors, fixations, first result rank, and interactions with SERPs than task type. Findings and future work are discussed.