When one business model is not enough for a social business. Issue 1 (9th January 2017)

• Record Type: Journal Article
• Authors: Gebauer, Heiko; Saul, Caroline; Halidmann, Mirella; Kramer, Sasha
• Is Part Of: Strategic direction. Volume 33:Issue 1(2016)
• Page Start: 10
• Page End: 12
• Publication Date: 2017-01-09
• Subjects: Business model innovation -- Business models -- Base-Of-The-Pyramid markets -- Sanitation services; Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-06-2016-0096
• Languages: English
• ISSNs: 0258-0543

Abstract

Abstract : Purpose: This paper aims to illustrate how managing multiple business models can become a key factor for succeeding in base-of-the-pyramid markets. Design/methodology/approach: Case study was conducted through an engaged scholarship approach. Findings: The authors highlight that companies can manage multiple business models, if they are following these three steps: recognition of costs-and-benefits, improvement and growth and creation of synergies. Practical implications: The study provides guidance on how to manage multiple business models. Social implications: This paper discusses Sustainable Organic Integrated Livelihoods, a social enterprise, which provides basic sanitation in bade-of-the-pyramid markets. Originality/value: Operating more than one business model could cause often strategic failures. Sustainable Organic Integrated Livelihoods explored the advantages of having multiple business models in following three steps: recognition of costs-and-benefits, improvement and growth and creation of synergies.