Cite
HARVARD Citation
Choi, J. et al. (2017). Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising. Journal of global marketing. 30 (1), pp. 3-11. [Online].
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Choi, J. et al. (2017). Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising. Journal of global marketing. 30 (1), pp. 3-11. [Online].