Banking on Innovation, Innovation in Banking at ICICI Bank. Issue 2 (January 2017)

• Record Type: Journal Article
• Authors: Parameswar, Nakul; Dhir, Swati; Dhir, Sanjay
• Is Part Of: Global business and organizational excellence. Volume 36:Issue 2(2017)
• Page Start: 6
• Page End: 16
• Publication Date: 2017-01
• Subjects: Industrial productivity -- Periodicals; Industrial management -- Periodicals; Industrial organization -- Periodicals; 658
• DOI: 10.1002/joe.21765
• Languages: English
• ISSNs: 1932-2054

Abstract

Abstract : A robust banking sector is crucial to the economic health of every nation. In India, the fast‐growing and competitive banking industry is being challenged by new regulations and ever‐evolving customer needs. Based in Mumbai, Industrial Credit and Investment Corporation of India Bank has become a leader in its industry by strategically using technology to broaden its reach to under‐served consumers in rural communities with innovative products, financial literacy outreach, and efficient modes of product delivery. Positioning itself as both technologically savvy and customer‐friendly, Industrial Credit and Investment Corporation of India Bank has stayed ahead of the competition by anticipating customer requirements for secure, efficient, and seamless service. © 2016 Wiley Periodicals, Inc.