Cite
HARVARD Citation
Pontes, N. et al. (2017). Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction. Journal of retailing and consumer services. pp. 209-218. [Online].
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Pontes, N. et al. (2017). Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction. Journal of retailing and consumer services. pp. 209-218. [Online].