What makes a motorsports event enjoyable? The case of Macau Grand Prix. Issue 1 (2nd January 2017)

• Record Type: Journal Article
• Authors: Couto, Ubaldino Sequeira; Lai Tang, Wendy Sio; Boyce, Paul
• Is Part Of: Journal of convention & event tourism. Volume 18:Issue 1(2017)
• Page Start: 26
• Page End: 40
• Publication Date: 2017-01-02
• Subjects: Macau -- Macau Grand Prix -- motorsport events -- motorsports -- product attributes; Congresses and conventions -- Periodicals; Exhibitions -- Periodicals; Special events industry -- Periodicals; Hospitality industry -- Periodicals; 338.4791
• DOI: 10.1080/15470148.2016.1207121
• Languages: English
• ISSNs: 1547-0148

Abstract

ABSTRACT: This article aims to identify the key product attributes that make a motorsport event enjoyable. Using data collected in the 2010 Macau Grand Prix, a factor analysis was conducted on 15 variables that spectators were asked of their level of agreement to how these elements constitute an enjoyable event. The analysis returned four major variables of a product that spectators believe will make an enjoyable motorsport event, specifically, event amenities, event aesthetics, event ambience, and event tickets. This study contributes to the understanding of event product attributes.