Cite
HARVARD Citation
Brison, N. et al. (2016). To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation. 18 (3), pp. 309-326. [Online].
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Brison, N. et al. (2016). To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation. 18 (3), pp. 309-326. [Online].