Cite
HARVARD Citation
Yazdanparast, A. et al. (2016). Consumer based brand equity in the 21st century: an examination of the role of social media marketing. Young consumers. 17 (3), pp. 243-255. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Yazdanparast, A. et al. (2016). Consumer based brand equity in the 21st century: an examination of the role of social media marketing. Young consumers. 17 (3), pp. 243-255. [Online].