Reviving audience studies. Issue 1 (1st January 2017)

• Record Type: Journal Article
• Authors: Gray, Jonathan
• Is Part Of: Critical studies in media communication. Volume 34:Issue 1(2017)
• Page Start: 79
• Page End: 83
• Publication Date: 2017-01-01
• Subjects: Audiences -- audience studies -- audience measurement -- cultural studies -- algorithms; Mass media -- Periodicals; 302.2305
• DOI: 10.1080/15295036.2016.1266680
• Languages: English
• ISSNs: 1529-5036

Abstract

ABSTRACT: Audience measurement data are increasingly central to what many media corporations produce, yet much of these data are inaccessible to scholars. I therefore argue that cultural studies is in need of an audience studies revival. Fan studies continues at strength, but a wider range of audience studies is required to counter and to interrogate the occasional proclamations that companies such as Netflix, Facebook, and Google share with us about audiences and users.