"Cooking Doesn't Get Much Tougher than This": MasterChef and Competitive Cooking. Issue 3 (2nd July 2016) - Philips, Deborah
Abstract: : Television cooking does link back to Reithian principles, in that it sets out to teach the audience; this has now been co-opted in favor of competitive individualism. MasterChef is yet another site for the discourse of enterprise, in which passion and competitiveness are required in the interests of neoliberalism.