Cite
HARVARD Citation
Wen, J. et al. (2017). The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness. Journal of current issues and research in advertising. 38 (1), pp. 31-43. [Online].
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Wen, J. et al. (2017). The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness. Journal of current issues and research in advertising. 38 (1), pp. 31-43. [Online].