A study of the relationship between narcissism, extraversion, drive for entertainment, and narcissistic behavior on social networking sites. (January 2017)

• Record Type: Journal Article
• Authors: Wang, Di
• Is Part Of: Computers in human behavior. Volume 66(2017)
• Page Start: 138
• Page End: 148
• Publication Date: 2017-01
• Subjects: Social networking site -- Wechat moment -- Narcissism -- Extraversion -- Drive for entertainment -- Narcissistic behavior; Interactive computer systems -- Periodicals; Man-machine systems -- Periodicals; 004.019
• DOI: 10.1016/j.chb.2016.09.036
• Languages: English
• ISSNs: 0747-5632

Abstract

Abstract: As social networking sites are gaining popularity, the rise in narcissistic culture on theses sites are also documented. Literature suggests users' personality traits may be important factors leading people to engage in narcissistic behaviors. Using a national sample of Chinese adults, this study investigated the relationship between narcissism, extraversion, drive for entertainment and narcissistic behaviors on a Chinese social networking site, Wechat Moment. We also examined whether demographic variables and online time played a role in that dynamic. Results revealed that narcissism predicted exhibitionistic behaviors on Wechat Moment, ratings of one's profile picture and using an image of oneself as profile picture over and above extraversion and drive for entertainment controlling for online time and demographic variables. Contrary to our hypothesis, narcissism did not predict higher frequency of Wechat Moment posting over and above drive for entertainment and extraversion. Different sub-factors of narcissism also contributed differently to the variance of narcissistic behavior on SNS. Highlights: Narcissism, extraversion and drive for entertainment predicted narcissistic acts. Narcissism, extraversion and entertainment predicted profile picture self-rating. Narcissism, extraversion and entertainment predicted using real profile picture. Narcissism did not predict higher frequency of Wechat Moment status updates.