Health information seeking on the Internet: The role of involvement in searching for and assessing online health information. Issue 4 (1st October 2016)

• Record Type: Journal Article
• Authors: Park, Sun-Young; Go, Eun
• Is Part Of: Health marketing quarterly. Volume 33:Issue 4(2016)
• Page Start: 327
• Page End: 341
• Publication Date: 2016-10-01
• Subjects: ELM -- health information search -- HPV -- involvement -- online; Medical care -- Marketing -- Periodicals; Medical instruments and apparatus industry -- Periodicals; Marketing of Health Services -- Periodicals; Periodicals -- Electronic full-text; 338.4761028
• DOI: 10.1080/07359683.2016.1238653
• Languages: English
• ISSNs: 0735-9683

Abstract

ABSTRACT: This study focuses on how young people with differing levels of involvement seek and evaluate information about the human papillomavirus online. The results, which are drawn from an experiment and a self-administered survey, suggest that compared to people with a low level of involvement, people with a high level of involvement engage in more information search activity. The results also indicate that those with a high level of involvement in a given subject place a higher value on a website's message features than on its structural features. Implications, limitations, and suggestions for future research are discussed.