Developing discourse of renewal during a campus crisis. Issue 1 (2nd January 2017)

• Record Type: Journal Article
• Authors: Boatwright, Brandon; Mazer, Joseph P.
• Is Part Of: Communication teacher. Volume 31:Issue 1(2017)
• Page Start: 41
• Page End: 46
• Publication Date: 2017-01-02
• Subjects: Communication -- Periodicals; Oral communication -- Study and teaching -- Periodicals; 302.20711
• DOI: 10.1080/17404622.2016.1244349
• Languages: English
• ISSNs: 1740-4622

Abstract

Abstract : Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course. Objective: The goal of this activity is to increase students' understanding of and ability to apply discourse of renewal in a crisis scenario. Students will work collaboratively to craft responses that affirm an organization's core values in light of a tragic event.