Delighted or Satisfied? Positive Emotional Responses Derived from Theme Park Experiences. Issue 1 (2nd January 2017)

• Record Type: Journal Article
• Authors: Ma, Jianyu; Scott, Noel; Gao, Jun; Ding, Peiyi
• Is Part Of: Journal of travel & tourism marketing. Volume 34:Issue 1(2017)
• Page Start: 1
• Page End: 19
• Publication Date: 2017-01-02
• Subjects: Customer delight -- customer satisfaction -- cognitive appraisal theory -- loyalty intentions -- emotions -- hedonic consumption experience; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2015.1125824
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: This study uses cognitive appraisal theory (CAT) to explain why some visitors may be delighted and others satisfied having had similar experiences, as well as the respective effects of these two outcomes on revisit intentions. A survey ( n = 645) of visitors to a theme parks showed that tourists' different evaluations of their experience on certain appraisal dimensions proposed by CAT, such as the degree of goal realization, goal relevance, and novelty, led to either delight or satisfaction. Tourists' level of loyalty intentions also varied systematically with their particular emotional response. These findings provide practitioners with an understanding of how to design favorable experiences for their customers.