Cite
HARVARD Citation
Ahmed, R. et al. (2016). Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App. Journal of interactive advertising. 16 (2), pp. 133-144. [Online].
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Ahmed, R. et al. (2016). Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App. Journal of interactive advertising. 16 (2), pp. 133-144. [Online].