Cite
HARVARD Citation
Vargo, C. (2016). Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type. Journal of interactive advertising. 16 (2), pp. 157-168. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Vargo, C. (2016). Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type. Journal of interactive advertising. 16 (2), pp. 157-168. [Online].