Cite
HARVARD Citation
Gangadharbatla, H. (2016). A Comparison of In-Game Brand Placement for Active Versus Passive Players. Journal of interactive advertising. 16 (2), pp. 117-132. [Online].
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Gangadharbatla, H. (2016). A Comparison of In-Game Brand Placement for Active Versus Passive Players. Journal of interactive advertising. 16 (2), pp. 117-132. [Online].