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HARVARD Citation
Southworth, S. et al. (2016). The impact of cultural authenticity on brand uniqueness and willingness to try. Asia Pacific journal of marketing and logistics. 28 (4), pp. 724-742. [Online].
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Southworth, S. et al. (2016). The impact of cultural authenticity on brand uniqueness and willingness to try. Asia Pacific journal of marketing and logistics. 28 (4), pp. 724-742. [Online].