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HARVARD Citation
Rodrigues, P. et al. (2016). Perceptual and behavioural dimensions: measuring brand equity consumer based. Journal of fashion marketing and management. 20 (4), pp. 507-519. [Online].
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Rodrigues, P. et al. (2016). Perceptual and behavioural dimensions: measuring brand equity consumer based. Journal of fashion marketing and management. 20 (4), pp. 507-519. [Online].