Cite
HARVARD Citation
Parker, C. et al. (2016). Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement. Journal of fashion marketing and management. 20 (4), pp. 487-506. [Online].
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Parker, C. et al. (2016). Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement. Journal of fashion marketing and management. 20 (4), pp. 487-506. [Online].