Cite
HARVARD Citation
Montecchi, M. (2016). Review of "The Handbook of Research on Global Fashion Management and Merchandising" by Alessandra Vecchi and Chitra Buckley Hershey, PA: IGI Global, 2016, 862 pp. ISBN: 9781522501107. List price: $ 268.00. Hardcover. Journal of global marketing. 29 (4), pp. 247-248. [Online].