Cite
HARVARD Citation
Ferguson, G. et al. (2016). Brand personality as a direct cause of brand extension success: does self-monitoring matter?. Journal of consumer marketing. 33 (5), pp. 343-353. [Online].
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Ferguson, G. et al. (2016). Brand personality as a direct cause of brand extension success: does self-monitoring matter?. Journal of consumer marketing. 33 (5), pp. 343-353. [Online].