Cite
HARVARD Citation
Bigi, A. et al. (2016). How customer and product orientations shape political brands. Journal of product & brand management. 25 (4), pp. 365-372. [Online].
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Bigi, A. et al. (2016). How customer and product orientations shape political brands. Journal of product & brand management. 25 (4), pp. 365-372. [Online].