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HARVARD Citation
Ju, I. et al. (2016). Nostalgic marketing, perceived self-continuity, and consumer decisions. Management decision. 54 (8), pp. 2063-2083. [Online].
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Ju, I. et al. (2016). Nostalgic marketing, perceived self-continuity, and consumer decisions. Management decision. 54 (8), pp. 2063-2083. [Online].