Mindfulness in learning safe sex via social media: Perspectives of personality and experiential value. (November 2016)

• Record Type: Journal Article
• Authors: Hong, Jon-Chao; Tsai, Chi-Ruei; Fan-Chiang, Chi; Hwang, Ming-Yueh
• Is Part Of: Computers in human behavior. Volume 64(2016)
• Page Start: 337
• Page End: 346
• Publication Date: 2016-11
• Subjects: Sex education -- Mindfulness -- Social media -- Experiential value -- Personality; Interactive computer systems -- Periodicals; Man-machine systems -- Periodicals; 004.019
• DOI: 10.1016/j.chb.2016.06.033
• Languages: English
• ISSNs: 0747-5632

Abstract

Abstract: Sexual topics are attractive to young adults and this may invoke substantial attention that diverts their thinking regarding sexual intervention to engage learning contents. The aim of this study was to explore students' mindfulness when learning how to use condoms from watching videos on a social media (i.e., YouTube), and to self-assess their mindfulness, which reflected to their continuance intention to learn about safe sex via social media, mediated by their perception of hedonic and utilitarian values. Data from 132 senior high students were collected and subjected to confirmatory factor analysis and structural equation modeling. The results indicated that the neuroticism personality trait was positively correlated to mindfulness, but openness was negatively correlated to mindfulness. Mindfulness was positively correlated to both hedonic and utilitarian experiential values, and both experiential values were positively correlated to continuance intention to learn about safe sex via social media. The implications of this study suggest that social media may be a useful channel for senior high school students to learn sexual health concepts. Highlights: Neuroticism positively correlates to mindfulness in learning safe sex via Youtube. Openness negatively correlates to mindfulness in learning safe sex via YouTube. Mindfulness positively correlates to both hedonic and utilitarian values. Mindfulness positively correlates to continuance intention to learn via social media.