A Note on Selected Brand Names of E-Cigarettes. (2nd January 2016)

• Record Type: Journal Article
• Authors: Nuessel, Frank
• Is Part Of: Names. Volume 64:Number 1(2016:Mar.)
• Page Start: 41
• Page End: 49
• Publication Date: 2016-01-02
• Subjects: brand names -- e-cigarettes -- vape; Onomastics -- Periodicals; Names -- Periodicals; 929.9705
• DOI: 10.1080/00277738.2016.1118864
• Languages: English
• ISSNs: 0027-7738

Abstract

Abstract : This brief note has a fourfold purpose: (1) to define the concept of "e-cigarette"; (2) to discuss succinctly collateral aspects of e-cigarettes (product development, health and legal features, linguistic dimensions); (3) to explain the notion of brand name; and (4) to review selectively brand names for e-cigarettes in order to determine the marketing strategies employed. Finally, there is an appendix with a corpus of the selected e-cigarette brand names.