BIRGing, CORFing, and Twitter Activity Following a Political Referendum: Examining Social Media Activity Concerning the 2014 Scottish Independence Vote. Issue 3 (2nd July 2016)

• Record Type: Journal Article
• Authors: Lachlan, Kenneth A.; Levy, David R.
• Is Part Of: Communication research reports. Volume 33:Issue 3(2016)
• Page Start: 217
• Page End: 222
• Publication Date: 2016-07-02
• Subjects: Emerging Technology -- Group Effects -- Media Use -- Political Communication -- Twitter; Communication -- Periodicals; 302.2
• DOI: 10.1080/08824096.2016.1186625
• Languages: English
• ISSNs: 0882-4096

Abstract

Abstract : A sizable body of research has examined BIRG, or Basking in Reflected Glory, as the psychological process of associating with the successes of others. A sample of 253, 188 tweets related to the 2014 Scottish Independence Referendum were collected leading up to and following the vote. Results support BIRG processes on the part of anti-independence tweeters, and Cutting Off Reflected Failure (CORF) responses by those favoring independence. Evidence does not support the notion that CORF was attenuated by high involvement.